Thoughts behind our logo

Whilst researching our logo, to check the skin tone colours, we became inspired with the Humanae photos by Angelica Dass. We sampled skin tones to use in the hand elements of the logo and our branding took on a much more natural feel in these colours.

Angelica Dass is an award-winning photographer living in Madrid, Spain. Originally from Rio de Janeiro, Brazil, she is acutely aware of how small differences in skin tone can swell into large misconceptions and stereotypes about race. She is the creator of the internationally acclaimed Humanæ project – a collection of portraits that reveal the diverse beauty of human colours. The initiative has travelled to more than 30 countries across six continent – from The World economic Forum in Davos to the pages of National Geographic, – to promote dialogue that challenges how we think about skin colour and ethnic identity:

In 2016, her career launched to new dimensions with her TED Global Talk, confirming the great potential of her work to go beyond photography, becoming a tool for social change, which promotes dialogue and challenges cultural prejudices. Today, this TED talk exceeds two million views. As part of the TED Residency 2018, she presents her new talk:

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